According to some sources, the negative publicity associated with the incident contributed to Worlds of Wonder's bankruptcy and dissolution in 1988. On April 7, 1987, 19-year-old Leonard Joseph Falcon was shot and killed in Rancho Cucamonga, CA by sheriff's deputy Daniel Durrant after witnesses saw him and several friends playing Lazer Tag, mistaking the toys for real guns. Lazer Tag entered the nationwide controversy over the role of toy guns in violent crime and mistaken shootings by police. And if you feel that strongly about it, then you ought to just resign the line now." Retailers who balked at hearing the words "video game" received the ultimatum, "if you want to sell Teddy Ruxpin and you want to sell Lazer Tag, you're gonna sell Nintendo as well. The hit toys of 1986-1987, Lazer Tag and Teddy Ruxpin, were aggressively leveraged by Worlds of Wonder sales staff to force the NES video game console into reluctant nationwide retail stores which were still recovering from the disastrous 1983 video game crash. įrom 1986 to 1987, the young startup Nintendo of America contracted Worlds of Wonder for use of its retail distribution and sales network, in the nationwide launch of the Nintendo Entertainment System. With reported revenue of $23 million on sales of $320 million for fiscal year 1986, WoW had $800 million in back orders for the Christmas season, mainly for Teddy Ruxpin and Lazer Tag. Lazer Tag was created by Paul Rago at the toy company Worlds of Wonder in 1986, launching that year at approximately the same time as the home version of Entertech's Photon brand. Worlds of Wonder CEO and founder, Don Kingsborough
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